A business plan precisely defines your business, identifies your goals, and serves as your firm´s resume. A business plan is a tool with three basic purposes: communication, management, and planning. Too many people think strategic planning is something meant only for big businesses, but it is equally applicable to small businesses. Strategic planning is matching the strengths of your business to available opportunities. To do this effectively, you need to collect, screen, and analyze information about the business environment. You also need to have a clear understanding of your business - its strengths and weaknesses - and develop a clear mission, goals, and objectives.
In addition, strategic planning has become more important to business managers because technology and competition have made the business environment less stable and less predictable. If you are to survive and prosper, you should take the time to identify the niches in which you are most likely to succeed, and to identify the resource demands that must be met.
A business plan should be a work-in-progress. Even successful, growing businesses should maintain a current business plan.
Small Business Marketing Plans are a written set of statements for efficiently moving the business in the direction of the preset marketing objectives. The plan is a blueprint and a picture of your success. In summary a good small business marketing plans begins with a look at the situation. Then a check on company resources: time, money and staff, skills, contacts, dealers, customers, reputation, equipment, supplies and services. Then you set the objectives of the company. Then list your tactical action steps for product and service, price, package, premium, promotion, package, personnel selling, physical distribution and publicity and advertising. Finally, you set up a budget plan and time schedule.